lot of people are beginning to see the importance of the mechanics of writing and
publishing articles on the internet as part of their SEM marketing
campaign. This is also a great way to improve the link popularity of
your website as part of your SEO efforts, showcase your expertise and be
seen as an expert in your field, not to mention drive traffic to your
site. A lot of us know more about our field and how our product or
service can help people than anybody else in the world. The challenge is
where to start. I wrote this article to give us a starting point so that
we can get some of our own ideas and solutions published.
Publishing your content online
Here is just a sampling of the hundreds of websites that allow you to
publish articles online:
Power Publish Directory
1 Million Articles
Some of the above sites require that you register with them and have a
username and password every time you publish. My suggestion would be
that you use the same username and password with each publication
website. This makes things just a little easier. I would also create a
template in Notepad so that when you are ready to entering in your
articles you will have everything in one place.
The following template outline and tips come from having several
articles rejected. Thatís no fun!
This is the title for your article, make sure that you have your main
keyword phrase in this title.
200 characters some allow more, but I think shorter is better. Add at
least, one link to your website in the bio. The ideal is to have the
link pointing back to the page on your site where the article is
sitting. Almost all the article directories do not allow you to have a
link to your website in the content of the article. If you are allowed
two links, make one to the page with the article and the other to your
Sample Bio: Terry Stanfield is a SEM consultant with over 15 years of
sales and marketing experience. His company, CLICKADVANTAGE, manages PPC
and SEO efforts for his lead generation and ecommerce clients. For more
In some article directories, they do not have a place for a box for your
bio. In those cases, you can put your short bio at the and of your
content. Remember, in most cases, the only place that points back to
your website or the particular page of the article is the bio section.
Make sure that you look for this box, and if you canít find it put your
information at the end of your content.
It is best to start with one or two keyword phrases. Then think of the
questions behind the search than write your article to answer the
questions. Make a list of two or three keyword phrases that you want
your article to be found on. Make sure that those phrases are in the
content of the article. Limit yourself to 2-3 keyword phrase. The
keyword phrases should be the core topic of your article. Keeping these
terms in the forefront of your mind will keep you on track. In an
upcoming article I will talk about "flow charting". This process will
help give you great ideas for articles and keep you extremely focused.
This is the content of your article. Do not include the title of the
article in this box. I suggest that the articles should be about 500 to
550 words. The minimum number of words, allow in the vast majority of
the article distribution sites is 500. If you do 550, not including the
title, then you will be safe. If you are long-winded and have an article
of a thousand words or more make two articles. A "part one" and a "part
2". If you are new to writing articles, let me suggest the following
First one or two sentences introduce the problem that youíre going to
solve by writing this article. The next sentence states the three areas
that youíre going to cover or the top five reasons or the five things
you should look for or the six misconceptions aboutÖ You get the idea.
Meat of the article:
Two or three sentences that support the 1st
of the three areas that you are covering.
Two or three sentences
that support the 2nd of the three areas that you are covering.
Two or three sentences
that support the 3rd of the three areas that you are covering.
You might start this paragraph like: "We just looked at three ways
around the problem of ... The challenge is, what are you going to do
from here." Make some suggestions on what to do next. Invite them to
look for up coming articles on this topic or related topics. Very
important, in your Bio add that you are experienced in helping people
with the specific problem that you write about and for more information
go to your website.Finally
It is importance that you edit your article for spelling and grammar,
but most importantly, key words and phrases and their positions in the
article. I would also create the meta tags for that article so that you
can have them when that page is added to your website. It is best to
have the content added to your website and have it on your site for
about a week before you publish the article. The reason you want to do
this is to establish that your site had the content first.
Once you have used this outline for a while you will become more
comfortable. Experiment with other styles. I am often asked where the
best place to get ideas for articles. That's a good question, the answer
is from questions that your clients are asking. In fact, this article
was inspired by a question that a visitor to one of my seminars asked.
Whenever I write an e-mail to someone about how to do something or how
something works I save the e-mail and use it as the beginning of an new
The Mechanics of Writing And
Publishing Articles for the Internet takes time and practice. If you do
not have the time to devote this important part of your marketing we can
help. Let us become the copywriting arm of your business. We can write
SEO friendly content ready for publication and posting to your site,
including Meta tags. We
can also submit your new articles to hundreds of article publishing
sites that will not only drive traffic to your site but gain tons of one
way links that the search engines love!
Before you do anything go to the
following pages for more information on
Search Engine Marketing and related info about
Search Engine Optimization.
Contact us right away for a free SEO/PPC site evaluation!